Thursday, April 22, 2021

5 B2B marketing Tips for Winery Suppliers

As a vendor selling to the wine industry, you will need a specific strategy to be successful. Wine merchants are sophisticated customers that hold the expertise that supersedes most commercial advertising campaigning efforts.

Wine merchants often face different pressures than traditional businesses that will need to be considered in a marketing campaign. With narrow profit margins, a seasonal production schedule and the need for specialized equipment, business-to-business vendors need to meet the needs of wine merchants to be successful.

Attempting to get the attention and gain the trust of wine merchants, there needs to be a great deal of relationship building. Let’s look at a few B2B marketing ideas for winery suppliers to help make a connection.

Be a Research Resource

Wine merchants have a short production season that results in a hectic schedule. Few merchants have the time or resources to dedicate to completing market research. For suppliers, this is an opportunity to become a valuable resource to new customers. By creating informational and promotional content to help educate your clients, you are providing an invaluable service. Displaying your knowledge and expertise in the industry can help to build trust and reliability.

Video Content

Most clients would rather watch an informational two or three-minute video than read a long and involved content post. Take advantage of the technology of the internet to create high-quality video content to attract new merchants. Video is the perfect platform to display your products to new customers. Take the time to display every detail, function, and advantage of your product to attract more interest.

Use Social Media

Social media gives you the power to reach an unlimited audience. Creating well-crafted social media pages and profiles can bring in more attention and provide you with a connection across a broader spectrum of the industry. Post your industry research to show yourself to be an elite in the industry and connect with online groups to expand your networking circle.

Freebies

Everyone loves a freebie. Whether you give away your industry knowledge or go the route of giving away free products, you can gain attention when you need it the most. Targeting newer and younger wineries with free products can help you to build relationships. Newer wineries are more likely to benefit from your knowledge and the gifting of materials than more established wineries. However, that doesn’t mean that there aren’t advantages to being generous with your prospective clients.

Highlight Your Success

Demonstrating your success is the perfect way to build trust and your brand image. Talk to your existing clients about sharing their experiences with you in a positive way. Highlighting your success stories on your social media platforms and your website can help you to gain credibility that may sway more customers in your direction.

The wine industry is filled with merchants that are sophisticated business people. Create educational video content that will hold your customer’s attention, use your social media platforms to expand your network, and consider gifting new customers with freebies that can win their loyalty. Taking advantage of some of these B2B marketing tips can help you be more effective in your advertising campaign and form more secure customer relationships.

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  2. Added some new wines to my tasting list! Thank you. Keep up the informative pieces. As a somm, I am always up for reading more. If you ever make it out to Sonoma CA, look me and my Jeep wine touring business up - would love to host you! https://www.vinesofsonoma.com

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