ALL-IN ON BOOK REVIEWS: Do you have a (non-fictional or fictional) book related to wine, spirits, or beer that you'd like reviewed? Contact me!

Thursday, April 22, 2021

5 B2B marketing Tips for Winery Suppliers

As a vendor selling to the wine industry, you will need a specific strategy to be successful. Wine merchants are sophisticated customers that hold the expertise that supersedes most commercial advertising campaigning efforts.

Wine merchants often face different pressures than traditional businesses that will need to be considered in a marketing campaign. With narrow profit margins, a seasonal production schedule and the need for specialized equipment, business-to-business vendors need to meet the needs of wine merchants to be successful.

Attempting to get the attention and gain the trust of wine merchants, there needs to be a great deal of relationship building. Let’s look at a few B2B marketing ideas for winery suppliers to help make a connection.

Be a Research Resource

Wine merchants have a short production season that results in a hectic schedule. Few merchants have the time or resources to dedicate to completing market research. For suppliers, this is an opportunity to become a valuable resource to new customers. By creating informational and promotional content to help educate your clients, you are providing an invaluable service. Displaying your knowledge and expertise in the industry can help to build trust and reliability.

Video Content

Most clients would rather watch an informational two or three-minute video than read a long and involved content post. Take advantage of the technology of the internet to create high-quality video content to attract new merchants. Video is the perfect platform to display your products to new customers. Take the time to display every detail, function, and advantage of your product to attract more interest.

Use Social Media

Social media gives you the power to reach an unlimited audience. Creating well-crafted social media pages and profiles can bring in more attention and provide you with a connection across a broader spectrum of the industry. Post your industry research to show yourself to be an elite in the industry and connect with online groups to expand your networking circle.

Freebies

Everyone loves a freebie. Whether you give away your industry knowledge or go the route of giving away free products, you can gain attention when you need it the most. Targeting newer and younger wineries with free products can help you to build relationships. Newer wineries are more likely to benefit from your knowledge and the gifting of materials than more established wineries. However, that doesn’t mean that there aren’t advantages to being generous with your prospective clients.

Highlight Your Success

Demonstrating your success is the perfect way to build trust and your brand image. Talk to your existing clients about sharing their experiences with you in a positive way. Highlighting your success stories on your social media platforms and your website can help you to gain credibility that may sway more customers in your direction.

The wine industry is filled with merchants that are sophisticated business people. Create educational video content that will hold your customer’s attention, use your social media platforms to expand your network, and consider gifting new customers with freebies that can win their loyalty. Taking advantage of some of these B2B marketing tips can help you be more effective in your advertising campaign and form more secure customer relationships.

Tuesday, April 13, 2021

Grapes & Capes Episode #18: Shreddin' with Sake


Joey and Mike sip on Sake from TippsySake.com while they talk about Zach Snyder's Justice League, The Falcon and the Winter Soldier, Batman / Teenage Mutant Ninja Turtles #2 (2016), and Wolverine #2 (1982).

Listen on Anchor / Apple / Google / Spotify

- Zack Snyder's Justice League (SPOILERS!) - The Falcon and the Winter Soldier - Captain America 80th Anniversary #1 - Shirataki Jozen "Aged" Ginjo Sake - Batman / Teenage Mutant Ninja Turtles #2 - Asahi Dassai "45" Daigino Sake - The joy of learning about Sake - Wolverine #2 - Suigei Tokubetsu Junmai
Newer Posts Older Posts Home

Labels

*SPONSORED* ABriefHistoryOf Abruzzo Agiorgitiko Aglianico Airen Albarino Aleatico Alentejo Alexander Valley Alicante Bouschet Alsace Apothic Argentina Armagnac Arroyo Grande Arroyo Seco audio article Australia Austria Baco Barbera Barrossa Valley Batman Beaujolais beer Best Of biodynamic blend blog Bogati Bonarda book Bordeaux bourbon box wine Brachetto brandy Bulgaria Burgundy Cabernet Franc Cabernet Sauvignon Cahors Caino Blanco California Campania Canada Canaiolo. cans Cape Cod Captain America Carignan Cariñena Carmenere Catalonia Cava Central Coast certification Chablis Chalk Hill Champagne Chardonnay cheese Chenin Blanc Chianti Chile China cider Cinsault Clarksburg cocktails Cognac Colombard Columbia Valley comics Cotes-du-Rhone Counoise Croatia CSW Dane Cellars DC dessert wine Distill Wars Dona Blanco Douro Dry Creek Dunnigan Hills Edna Valley Falanghina February Felix Hart Fer Servadou Fiano fiction Finger Lakes Folle Blanche formulas France Franciacorta Frankovka Frappato Furmint Galicia Galilee Gamay Garganega Gascony Germany Gewurtztraminer gin Glera Godello Graciano greco di tufo Greece Grenache Grenache Blanc Grillo Gros Manseng Gruner Veltliner GSM guest blog Heroes history horror how to Hungary interview Israel Italy Japan Jerez Kansas kosher Lambrusco Languedoc-Roussillon Left Coast Leyda Valley Lisboa Livermore Lodi Loire Loureira love letter Macon Madeira Madiran Malbec Malvasia Marcillac marijuana Marlborough Marsanne Marselan Marvel Massachusetts Matchbook Mavrud Mazuelo McLaren Vale mead Melnik Mencia Mendocino Mendoza Meritage Merlot Mexico Michigan mixology Monbazillac Monstant Montecucco Montepulciano Monterey Montery Moscato Mosel Mourvédre Muscadelle Muscat mythology Napa Navarra Nebbiolo Nero d'Avola New York New Zealand news non-alcoholic nonfiction Norello Mascalese North Coast Oakville Oregon organic original meme pairings Palestine Pecorino Pedro Ximenez Perricone Petit Verdot Petite Sirah Petite Verdot photo gallery phylloxera Picpoul Piedmont Pinot Blanc Pinot Gris/Grigio Pinot Meunier Pinot Noir Pinotage Pliny podcast Port Portugal Press Release Primitivo product Prosecco Provence quickie quote rakia recipe retail problems Retsina review Rheingau Rhone Rias Baixas Ribera del Duero Riesling Rioja Rondinella rose Roussanne Rubin Rueda rum Russian River Sagrantino Sake Salta Sandanski Misket Sandeanski Misket Sangiovese Sangria santa clara Santa Lucia Higlands Sauvignon Blanc science scotch Sekt Semillon Seyval Blanc Sherry Sicily Somontano Sonoma South Africa South Australia Spain spark Sparkling Spider-Man spirits stemware storage study sulfites Superman sustainable SWE Syrah Tannat Teenage Mutant Ninja Turtles Temecula Tempranillo Tequila Texas thc The Flash Tinta Amarela Tinta Caiada Torrontes Touriga Nacional Traminer Trebbiano Trincadeira Turkey Tuscany Ugni Blanc Umbria USA Valdiguié Valiant Valpolicella vegan Veneto Verdejo Verdicchio Vermentino Vermont Vermouth Vernacca Vidal Blanc video Vinho Verde Viognier Virginia Viura vodka Walla Walla Washington State whiskey White zinfandel Wildstorm Willamette wine Wine Bloggers Off-Topic wine club Wine Pick Wolverine Wonder Woman Zinfandel Zweigelt