Rosé didn't just explode on the scene in the United States overnight. It took a while. As in, it took a while for us to understand that not every Rosé is White Zinfandel, Mateus, or Lancers. For the longest time we saw pink wine and thought it was sweet sugar wine because of the popularity of what was on the shelves and lack of exposure to other pink wines. And what is probably the #1 thing that I hear the most every single day from customers? "I don't like sweet."
So here's the deal. If it says "Blush" then chances are you've got a sweet, sugary pink wine. Something crazy like 98% of bottles labelled "Rosé" made in the world are technically dry. Tavel in Rhone Valley has been making Rosé forever. And it's not like the popular Provence style that everybody loves now is anything new to the French. But the great masses of wine consumers in the US are just catching on. So what happened?
I'll tell you what I think happened just by simple observation throughout my years in the industry. It was an outstanding effort in successful long-term sales pitching.

















