Primus Cabernet Sauvignon, Carménère, and The Blend

I remember way back in the day when I was first getting into wine, the Primus Red Blend was staple of mine. And here I am being reminded why. It's a Cabernet Sauvignon based blend with Merlot, Carménère, Petit Verdot, and Cabernet Franc, and it's just SOLID. It's bold with a lush mouthfeel and soft tannins. Just a very well balanced red blend that shows dark fruits and spices. The Carménère is everything that you want out of a Carménère; medium bodied with cherries and green pepper. And the Cab? I mean, I love Chilean Cabs and this is just a classic Chilean Cab with a structured body, currant, and graphite. These are all delicious. Suggested retail price is around $25, but I bet you can find them on sale for less. If you see them, pick them up and enjoy!

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Teaspressa Crystal Mimosa Kit with Riondo Prosecco

 

You'll have to forgive me, as I tried this all the way back in May and just posting about it now. The concept for the product is good. It looks like a sugar cube. There's three different flavors. So you put the cube of your desired flavor on the bottom of your choice of a cocktail glass and pour sparkling wine over it. The cube dissolves into the wine and you have a low carb, low calorie cocktail. Neat!

But unfortunately, since I will not tell a lie, I have to report that it was not all that enjoyable. It made the wine taste like a dusty rip off of the flavors it was trying to imitate. It's not gross, but also not pleasant. The cubes were abandoned for enjoying the bottle of Riondo, which was yummmmmyyyyyy.

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Hook or Crook Cellars

 

Holy moly it's been awhile! But hi! How are you? Today I've got some bottles of Hook or Crook Cellars out of Lodi, and I'm just gonna give a quick rundown. Unfortunately, it appears that my bottle of Cabernet Sauvignon is faulty and oxidized, and it's important to note that this is not the fault of Hook or Crook. It just happens. Rarely, but it does. The Merlot is a classic affordable Merlot. It's medium bodied with blackberries, a pop of raspberry, and that cinnamon I love so much as well as other baking spices. But the Field Blend is where it's at. Light bodied with soft tannin, and notes of black cherries, cranberries, chocolate, and vanilla. I would give this a slight chill and have it with cured meats and cheese. All three of these bottles go for $11.99.

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5 B2B marketing Tips for Winery Suppliers

As a vendor selling to the wine industry, you will need a specific strategy to be successful. Wine merchants are sophisticated customers that hold the expertise that supersedes most commercial advertising campaigning efforts.

Wine merchants often face different pressures than traditional businesses that will need to be considered in a marketing campaign. With narrow profit margins, a seasonal production schedule and the need for specialized equipment, business-to-business vendors need to meet the needs of wine merchants to be successful.

Attempting to get the attention and gain the trust of wine merchants, there needs to be a great deal of relationship building. Let’s look at a few B2B marketing ideas for winery suppliers to help make a connection.

Be a Research Resource

Wine merchants have a short production season that results in a hectic schedule. Few merchants have the time or resources to dedicate to completing market research. For suppliers, this is an opportunity to become a valuable resource to new customers. By creating informational and promotional content to help educate your clients, you are providing an invaluable service. Displaying your knowledge and expertise in the industry can help to build trust and reliability.

Video Content

Most clients would rather watch an informational two or three-minute video than read a long and involved content post. Take advantage of the technology of the internet to create high-quality video content to attract new merchants. Video is the perfect platform to display your products to new customers. Take the time to display every detail, function, and advantage of your product to attract more interest.

Use Social Media

Social media gives you the power to reach an unlimited audience. Creating well-crafted social media pages and profiles can bring in more attention and provide you with a connection across a broader spectrum of the industry. Post your industry research to show yourself to be an elite in the industry and connect with online groups to expand your networking circle.

Freebies

Everyone loves a freebie. Whether you give away your industry knowledge or go the route of giving away free products, you can gain attention when you need it the most. Targeting newer and younger wineries with free products can help you to build relationships. Newer wineries are more likely to benefit from your knowledge and the gifting of materials than more established wineries. However, that doesn’t mean that there aren’t advantages to being generous with your prospective clients.

Highlight Your Success

Demonstrating your success is the perfect way to build trust and your brand image. Talk to your existing clients about sharing their experiences with you in a positive way. Highlighting your success stories on your social media platforms and your website can help you to gain credibility that may sway more customers in your direction.

The wine industry is filled with merchants that are sophisticated business people. Create educational video content that will hold your customer’s attention, use your social media platforms to expand your network, and consider gifting new customers with freebies that can win their loyalty. Taking advantage of some of these B2B marketing tips can help you be more effective in your advertising campaign and form more secure customer relationships.

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Grapes & Capes Episode #18: Shreddin' with Sake

Joey and Mike sip on Sake from TippsySake.com while they talk about Zach Snyder's Justice League, The Falcon and the Winter Soldier, Batman / Teenage Mutant Ninja Turtles #2 (2016), and Wolverine #2 (1982).

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- Zack Snyder's Justice League (SPOILERS!) - The Falcon and the Winter Soldier - Captain America 80th Anniversary #1 - Shirataki Jozen "Aged" Ginjo Sake - Batman / Teenage Mutant Ninja Turtles #2 - Asahi Dassai "45" Daigino Sake - The joy of learning about Sake - Wolverine #2 - Suigei Tokubetsu Junmai

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Grapes & Capes Episode #17: Ravines & WandaVision

Mike and Joey sip on wines by Ravines Cellars and discuss the WandaVision series.

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- RAVINES CELLARS DRY RIESLING
- Germany vs Finger Lakes
- Truro Vineyards
- Dry vs fruit
- Technical Difficulties
- WANDAVISION
- Are we the last generation to watch Lucy?
- Why do babies not exist in major comic book events?
- RAVINES CELLARS PINOR NOIR
- What we're reading now
- DC Future State

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Grapes & Capes Episode #16: Rumble at Ron Rubin's

Mike and Joey sip on three great wines by Ron Rubin while reading their favorite comic book fights: Ion vs Superboy Prime (Green Lantern Corps #18, 2007) and Abomination vs Hulk (Immortal Hulk #23-#24).

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- Prologue, iTunes review

- Ron Rubin Winery

- RON RUBIN PAM'S UN-OAKED CHARDONNAY 2018 ($14)

- Do not be scared by screwcap enclosures

- Pineapple Chili Wings

- The Green Lantern Corps #18 (2007)

- What's up with Kyptonians and lead

- Origins of Sodam Yat and Superboy Prime

- WandaVision and Dr. Who

- RON RUBIN RUSSIAN RIVER CHARDONNAY 2018 ($20)

- Chardonnay love affair

- Getting into Port

- The Immortal Hulk #23 (2019)

- RON RUBIN RUSSIAN RIVER PINOT NOIR 2017 ($25)

- Local Restaurants

- Cursing

- You do not have to hoard wine

- The Immortal Hulk #24 (2019)

Intro Music: "Know Your Enemy" by Rage Against The Machine

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Audio Article - The Adventures of Aglianico

Get the complete history of one of the most ancient wine grapes still around: Aglianico. From the Ancient Greeks, to the Romans, to the Normans, to Mussolini, to today. Campania, Italy's Aglianico has seen it all. Read The Adventures of Aglianico - A Complete History of an Ancient Wine article originally published on June 4th, 2014

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Reguengos Alentejo Garrafeura Dos Sócios 2014

 

This wine is from Alentejo, Portugal, and made from 65% Alicante Bouschet, 20% Touriga Nacional and 15% Tinta Caiada. It was aged in French and American oak, new and used. On the nose it's got some very interesting maple syrup. There's also notes of maraschino cherries, cinnamon, bell pepper, black licorice, and eucalyptus. Very chalky tannin; looooong lasting finish. Hardy and gorgeous! ($48)

Listen to Mike and Joey taste this wine on Grapes & Capes Episode 14: Eleanor Rigby:

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Cartuxa Évora Tinto 2016

This wine is from Alentejo, Portugal, using 40% Aragonez (Tempranillo), 40% Alicante Bouschet, and 20% Trincadeira. The vines are over 30 years old and the wine spent 12 months in French oak. It's got a great earthiness to it with notes of plum skin, blackberries, cocoa powder, tobacco, and vanilla. Nice tart acidity brings the dark fruit into more red on the finish. Very nice! ($25)

Listen to Mike and Joey taste this wine on Grapes & Capes Episode 14: Eleanor Rigby:

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