Canned wine is becoming a big thing and it completely makes sense. It's undeniably the enclosure that keeps wine that you want to drink fresh the freshest. That's how you want your rosé, right? That's how you want your Pinot Grigio, right? Fresh? And it keeps it pretty refreshingly cold in a cooler when you want to do some illegal drinking on the beach. I live on Cape Cod so this is a very important benefit to the product.
But what about red wine that you don't want to chill and chug? Well, first of all, remember that you don't have to drink it from the can. You can pour it into a glass like you do from the bottle.
Furthermore, the key word to the phrase "ages like a fine wine" is fine. The vast majority of wine produced in the world is meant to be consumed within the first 3 to 5 years and then it starts to decline. Canned wine is definitely intended to be consumed young and the container keeps the fruit characteristics fresher and more lively than bottles do.
So the can is perfect for New World reds in the average consumer's price range because those are generally all about the fruit. Pinot Noir specifically has shown great results from being contained in a can, but also Merlot blends seem to work well too. I'm about to try a Malbec Bonarda blend that was actually made with the intention to be chilled, so that works out perfectly for the can as well!
Furthermore, the key word to the phrase "ages like a fine wine" is fine. The vast majority of wine produced in the world is meant to be consumed within the first 3 to 5 years and then it starts to decline. Canned wine is definitely intended to be consumed young and the container keeps the fruit characteristics fresher and more lively than bottles do.So the can is perfect for New World reds in the average consumer's price range because those are generally all about the fruit. Pinot Noir specifically has shown great results from being contained in a can, but also Merlot blends seem to work well too. I'm about to try a Malbec Bonarda blend that was actually made with the intention to be chilled, so that works out perfectly for the can as well!
It's always the young people who start new innovating trends like this, and in this case the young people are very concerned about the current state and future of the environment. Whelp, aluminum is one of the most, if not the most, recyclable materials on the planet with 100% recyclability. Aluminum is also lighter than glass, and that cuts down on carbon emissions during transport. Yes, the environment is absolutely a factor in the canning trend for both wine and craft beer, both in consumer concern and producer concern.
